Evisu Jeans - Quality Denim

Summary:

Evisu began in 1988 when Hidehiko Yamane, a self confessed connoisseur of jeans, went on quest to find the best products to import from anywhere in the world. But he became frustrated, as nowhere could he find quality denim.

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Article Body:

Evisu - Jeans - Mens, Womens, Low Rise, Tight, Designer Jeans

Evisu jeans began in 1988 when Hidehiko Yamane, a self confessed connoisseur of jeans, went on quest to find the best products to import from anywhere in the world. But he became frustrated, as nowhere could he find quality denim. That is until he stumbled across a 1950’s American loom, capable of weaving forty metres of “selvedge” denim a day. With this he developed the idea of producing exceptional jeans for connoisseurs like himself and Evisu was born.

Originally called Evis after the Buddhist God of prosperity, a seagull symbol was hand painted on each pair of jeans. It was a laborious process only producing twelve pairs of jeans a day. But in the nineties fashions were changing and before long the demand for vintage jeans grew and so did Mr Yamane’s business. In 1997 production had to be moved to Italy but it still used the famous Japanese jeans. Today the seagull trademark can be seen all over the world and Evisu continues to expand with its newest additions including ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’.

Evisu t-shirts new spring/ summer collection takes it inspiration from the summer Japanese festivals, but still with evidence of Mr Yamane’s love of 1950’s American denim. Mini denim skirts are making an appearance to complement colourful t-shirts with the Evisu logo. And his influence of Japanese culture is clear with graphics of cherry trees, the lucky cat and Buddha.